Brain Shift Radio in the Media
Brain Shift Radio has only been around for a little while (we launched in beta 5/29/12), but we are beginning to receive attention from bloggers, reviewers, and media outlets. Some of them are listed on this page (in reverse chronological order).
The Paisano: UTSA paper (www.paisano-online.com): 01/29/13
Mind Control or Music Terapy: Students try alternatives to prescription drugs
Taking performance-enhancing drugs can come at a high price. Prescription medication can cause side effects. These include increased heart rates, insomnia and marked irritability.
In the wake of the increasing demand for energy and mental clarity among college students, an innovative and cutting edge method of therapy has been developed free of any side effects.
Brain Shift Radio, an Internet site that allows users to manipulate different beats according to their desired mental state, has increased in popularity as a way to increase mental performance.
eCampus News: www.ecampusnews.com 11/13/12
Stimulant abuse & Brain Shift Radio: Where tech, music and focus meet
The core technique used in Brain Shift Radio was developed from the Strong Institute’s 30-plus years of research exploring how auditory brain stimulation can enhance cognitive function. Called Rhythmic Entrainment Intervention (REI), their technique has been proven to be nearly twice as effective as 20mg of Ritalin for focusing. Other studies show improvements in anxiety, sleep, and cognition, among other areas.
Also posted on World'sLuxuryGuide.com
It is proven to improve focus. And it is non-addictive, has no side effects, and does not induce habituation.
Brain Shift Radio is an innovation that could very well disrupt the status quo of campus illicit drug use.
Also posted on i4u.com
SANTA FE, NM, November 12, 2012 — ADHD prescription drug abuse among college students is a known concern among campus officials. The percentages vary, yet studies show that illicit ADHD drug abuse rates may b ...
The Student Operated Press: thesop.org 11/1/12
ADHD prescription drug abuse among college students is a known concern among campus officials. The percentages vary, yet studies show that illicit ADHD drug abuse rates may be as high as 34% of a campus student body. Students use these `smart` drugs to improve their concentration, help them cram for exams, and enhance their overall academic performance. The Strong Institute, a leader of auditory brain stimulation programs for individuals with neurobiological disorders, has a solution: Brain Shift Radio offers students the ability to improve their focus without the use of drugs.
Boston University Daily Free Press: dailyfreepress.com 10/30/12
Science Tuesday: Take back control of your brain
For students looking for a way to focus their minds while studying, researchers at the Strong Institute have an answer. Their website, Brain Shift Radio, launched after three decades of research on music-based therapy, is an alternative to common mind-focusing methods, such as use of Attention Deficit Hyperactivity Disorder (ADHD) drugs.
innovationtoronto.com 9/18/12
Radio Helps Students Focus Without The Need For ADHD Drugs
The Brain Shift Radio is designed to stimulate your brain to help improve focus, fall asleep, or reduce anxiety using rhythmic and ambient tracks.
Boombotix.com 9/18/12
Where’s your head at? (at? at? at?) Are you in a mood that you want to be in – or are you in a state of mind that you’d like to get out of?
With Brain Shift Radio, created by the Strong Institute, you can choose how you want to feel. The station is based on nearly 30 years of research on “Rhythmic Entrainment Intervention”— or using music to shift people’s moods from one state to another.
The interactive radio app (subscription-based) specializes in playing rhythm and ambient tracks that can adjust the psychological and physiological aspects of the listener’s brain.
Simply make a choice on what kind of mood you want to be — whether you need an energy boost or you’re trying to fall asleep — and the station will churn out music based on the aforementioned years of research and data.
PSFK.com 9/14/12
Brain Shift Radio (BSR) is designed to stimulate your brain to help improve focus, fall asleep, or reduce anxiety. The interactive internet radio features rhythm and ambient tracks that adjust the mix between the psychological and physiological aspects of music to ‘shift’ your brain to different moods.
Created by the Strong Institute, BSR is based on nearly three decades of research conducted on Rhythmic Entrainment Intervention and its core musical elements. The new innovation in music streaming and auditory brain stimulation gives you control over your experience. You can tell BSR how you would like your brain to ‘shift’ and let it choose the best tracks for your goal, or manually select your own.
As you rate and save your mixes, it learns your preferences and can make better choices for you. You can also share your tracks with the community and explore other member’s mixes.
digitizd.com 9/12/12
Five Awesome New Music Startups
Internet radio meets brain waves manipulation on this website. Certain notes, tones and musical wavelengths have always been known to have an influence on how humans think and feel. This website offers you the option of choosing a mindset you would like to shift to, whether calmer, more focused, sleepier or more awake. After making your pick, Brain Shift Radio will play a track from their database of ambient tracks to correspond with your desired mindset, and soon the cognitive effects of music will be changing the way you think.
Manero.com 8/1/12
"Introducing Brain Shift Radio, an online library of brain-stimulating audio designed to alter your mental state however you see fit, on call now for anytime you need a substance-free head change...
...It’s a simple concept: certain sounds cause specific effects on your brain. Some speed it up, others slow it down. Thus, with this carefully sorted library of tribal drumbeats, ambient noises and the occasional chirping Adriatic mara bird, you can call upon a precise auditory combination to fall asleep, gain mental clarity or just cheer yourself up."
UrbanDaddy.com 7/30/12
"THE CLAIM
A new website called Brain Shift Radio claims it can control your mood through music. As in shifting your mental state anywhere from tired to creative to hyper-focused by streaming specialized ambient tracks. They call it “Rhythmic Entrainment Intervention.”
THE VERDICT
If you’re trying to fall asleep or harness your chi, sure. We could see this being beneficial there."
Gizmodo.com 7/20/12
"The resulting web app...harnesses "Rhythmic Entrainment Intervention" to let people "shift their brain" from one state to another. The user makes simple requests about how they'd like their mood to shift, and the system churns through research and data, spitting out an answer...
Certainly, the site's interface and presentation are impeccable. Ambient and rhythmic tracks can be remixed and swapped to the listener's pleasure; the community is active in building mixes; and the music streams at a high-quality, through an elegantly simple player."
This is what I play when my mind wants to wander. It helps me focus on the page!
Best mix for improving my focus. And I love the sound of it.
This mix takes me deep.
Nice analog synth with focusing drums.
an inobtrusive and effective mix made by answering the questions.
I like this one loud with headphones. It helps with the monday morning dolrums.
I use this mix when I can\'t shut off my mind.
This mix, chosen by the system, got my attention and helped me finish a project.
Intelligent sounding and intense, this mix does the job. Or, more accurately, helps me do mine.
I get distracted and this mix, chosen by the system, keeps me on track.
A great mix that is both beautiful and effective.
These tracks fit the bill perfectly. The rhythm is tight and the ambient soars. Best of all, I am in the zone.
I start work anxious and unfocused. This mix calms me and flings open the door for a productive day.
This is so mellow and subtle and yet it is a powerhouse for focus.
11.8 bps rhythms sure give a boost to my brain. the ambient is a soft drone with enough grunge to be interesting.
I was agitated from too much going on around me. This system-generated mix helped me focus and calmed me down.
An uplifting and sonorous mix.